Privacy policy

Last updated: August 23, 2026

NOHO MAʻALAHI operates this store and website, including all related information, content, features, tools, products, and services, to provide customers with a curated shopping experience.

Our store is powered by Shopify, which enables us to provide our services to you.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, make a purchase, contact us, or otherwise interact with our services.

Personal Information We Collect

Depending on how you interact with our website and services, we may collect information including:

Name
Email address
Phone number
Billing address
Shipping address
Payment and transaction information
Products you view, add to cart, purchase, return, exchange, or cancel
Communications you send to us
Device, browser, and network information
IP address
Website usage and interaction information

Payment information may be processed by Shopify or other authorized payment providers. We do not necessarily store complete payment card details directly.

How We Collect Information

We may collect personal information:

Directly from you when you place an order, create an account, contact us, or provide information through our website
Automatically through cookies and similar technologies
From Shopify and other service providers that help operate our store
From marketing, analytics, fulfillment, shipping, and other business partners where permitted by law

How We Use Your Information

We may use your personal information to:

Process and fulfill orders
Process payments
Arrange shipping and delivery
Provide order and tracking updates
Handle returns, refunds, and exchanges
Provide customer support
Maintain and improve our website
Personalize your shopping experience
Prevent fraud and unauthorized activity
Comply with applicable legal requirements
Send marketing or promotional communications where permitted
Display relevant advertising based on your interactions with our store

How We Share Personal Information

We may share information with third parties when necessary to operate our business and provide our services.

These parties may include:

Shopify
Payment processors
Shipping and fulfillment providers
Customer service providers
Analytics providers
Marketing and advertising partners
Cloud and technology service providers
Professional advisers
Government authorities where required by law

We may also disclose information in connection with a business transaction, legal request, investigation, or enforcement of our policies.

Shopify

Our online store is hosted by Shopify.

Shopify processes certain personal information when you access or use our website. Information submitted through our store may be shared with Shopify and other service providers necessary to process transactions, operate the website, and provide our services.

Shopify may also process information in accordance with its own privacy practices.

Cookies and Tracking Technologies

We and our service providers may use cookies, pixels, and similar technologies to:

Operate the website
Remember preferences
Understand how visitors use our store
Measure website performance
Improve customer experience
Prevent fraud
Support marketing and advertising

Depending on where you live, you may have rights relating to the use of cookies and targeted advertising.

Marketing and Advertising

Where permitted by law, we may use personal information to send promotional communications and show relevant advertisements.

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing emails.

You may still receive non-promotional messages relating to orders, payments, shipping, account activity, or customer service.

Data Sharing and Targeted Advertising

Depending on applicable law and your location, certain advertising activities may be considered the sale or sharing of personal information or targeted advertising.

Where required, you may have the right to opt out of these activities through the privacy controls available on our website.

Data Security

We take reasonable administrative, technical, and organizational measures to protect personal information.

However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Please avoid sending highly sensitive or confidential information through unsecured communication channels.

Data Retention

We retain personal information for as long as reasonably necessary to:

Provide our services
Maintain customer accounts
Fulfill transactions
Resolve disputes
Prevent fraud
Meet accounting or legal obligations
Enforce our agreements and policies

Retention periods may vary depending on the type of information and applicable legal requirements.

Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information, including the right to:

Request access to your personal information
Request correction of inaccurate information
Request deletion of certain information
Request a copy of certain personal information
Object to or restrict certain processing
Opt out of certain targeted advertising or data-sharing activities
Withdraw consent where processing is based on consent

These rights are subject to applicable legal limitations and exceptions.

We may need to verify your identity before processing certain requests.

Children's Privacy

Our services are not intended for children below the age permitted to independently use online shopping services in their jurisdiction.

We do not knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided us with personal information improperly, please contact us so we can review the matter.

International Data Transfers

Your personal information may be transferred to, stored, or processed in countries other than the country where you live.

Where required by law, appropriate safeguards may be used for international data transfers.

Third-Party Websites

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy, security, content, or practices of third-party websites. We encourage you to review their privacy policies before providing personal information.